1. Ukuveliswa kwezinto ezintsha kwezenzululwazi nezobuchwepheshe
Inzululwazi kunye nobuchwepheshe: ngamandla okuqala okuvelisa, amandla okukhuthaza inkqubela yethu;
Utshintsho: Utshintsho alupheli;
2. umgangatho ophezulu kunye nokusebenza kakuhle
Umgangatho: iimveliso ezikumgangatho ophezulu kunye neenkonzo sisixhobo somlingo sokhuphiswano lwethu;
Ubuchule: Ukusebenza kakuhle sisiseko sayo yonke into;
3. Umthengi kuqala
4. Win-win intsebenziswano
Intsebenziswano: Amandla omntu alinganiselwe;
Win-win: qonda uphuhliso oluqhelekileyo lwabathengi, inkampani kunye nabasebenzi.
5. Ukunyaniseka noxanduva
Uxanduva: ukuba yinkampani enoxanduva. Yiba noxanduva kubathengi, ababoneleli, abasebenzi, okusingqongileyo kunye noluntu.
Ukuphendula: umgangatho wabo bonke abasebenzi;
Imfezeko: Imfezeko sisiseko sobomi;
